With all the talk of web design, there is an increased demand for web developers. While in past years it was assumed that a major company would need a web designer to keep up with new technology, today a company can get as far as designing its website with very little cost. This is important to know because while a designer is an integral part of the production of a web site, you can be assured that the cost you pay will not include the salaries and benefits of several individuals. The most important factor to consider when choosing a web design is that it must be able to do what the market has been looking for.

Let’s consider some of the areas of web development in which a company can choose to develop for. This list includes:

  • SEO,
  • Webpage design,
  • eCommerce and
  • mobile applications.

SEO/Search Engine Optimization

SEO or search engine optimization is where a company designs its website to attract top ranking on search engines such as Google, Yahoo and Bing. While Google and other search engines like these will reward a company with high rankings on their search results, many consumers are willing to spend more time searching to find what they are looking for so it is vital that your website has the right content and services.

Search engine optimization is based on a two-step process. The first step in this process is defining keywords which define the kind of content you want to have.

Next, the designer begins using the keywords to help the search engine optimize the content to include them. There are many different methods of creating the keyword file, but the most popular is to use a combination of both software programs and human editing to create a file which includes keywords, the text that match them and meta information such as the name of the directory or website where the file is stored.

Webpage design

The next area of web development includes Webpage design. The best web designers do not only provide the look and feel of a website, but also how it functions.

Ecommerce is another area where web designers can go to. This type of web development is also important for all business needs since it includes the design of products that the company can sell.

Mobile applications are one of the fastest growing areas of web development, and for good reason. While traditional web pages don’t require any type of storage or memory, the flash-based mobile application does and the developer has to pay close attention to how it functions with data retrieval and the use of a graphic and layout engine.

Ecommerce is also a major area of web development. In fact, many customers don’t know much about shopping online and the biggest reason is that they want to do it as easily as possible.

As you can see, there are many areas of web development which is beyond the scope of many businesses. The only way to find out what is best for your company is to talk to a web designer who has worked for one or more large companies.

Websites are no longer just a way to advertise a product or service. There are so many features and options now that designers are coming up with solutions that they never thought possible.